Silent Generation

Ep. 73: Normcore w/ Solana

Normcore is a “a post-authenticity coolness that opts into sameness.” The term was first coined by the trend forecasting group K-HOLE in their 2013 report Youth Mode: A Report on Freedom, which was a larger philosophical deliberation on the degree to which people should remain alternative into adulthood. This week’s episode of Silent Generation focuses on how the fashion world’s misclassification of normcore as an aesthetic caused internet aesthetics to become less subculture-oriented after the mid-2010s. Nathan and Solana begin by discussing the history of internet aesthetics by breaking them down into four categories and three periods: consumer aesthetics, early internet subcultures (2009-2014), Vaporwave-inspired aesthetics (2014-2020), and Tik Tok aesthetics (2020-2025). They then discuss the true meaning of K-HOLE’s report and question what normcore fashion conceptually looked like. They round out the episode by recapping the reasons why normcore killed off the subculture component of internet aesthetics: aesthetics could now be vibes or metaphysical concepts, aesthetics became a formula that could be capitalized off of by brands, and internet aesthetics became more fashion-centric. 
 
Links:Youth Mode: A Report on FreedomNormcore: Fashion for Those Who Realize They’re One in 7 Billion by Fiona DuncanNormcore: Fashion Movement or Massive In-Joke? by Alex WilliamsNormcore Never Died. It Just Got More Expensive by Vanessa FriedmanNormcore Was Always A Misunderstood Fantasy by Delia CaiASOS: What is Normcore/90s Normal? ASOS explains...Gap’s Dress Normal Campaign Isn’t Working Because Normal People Don’t Want to Be Normal by Rachel Raczka
 
Artwork:Seinfeld
 
Recorded on 5/25/2025

Ep. 72: Utopian Scholastic

Utopian Scholastic is an aesthetic that was popular in the education field from the late 1980s to early 2000s. It consists of stock image collage, early CGI, references to academia, references to surrealism, and serifed fonts. On this week’s episode, Joseph and Nathan go into a deep dive of Utopian Scholastic and begin by discussing how the aesthetic was first identified by someone inspired by the Consumer Aesthetics Research Institute. They then theorize how factors like the echo boom, utopian beliefs about the internet, and the relative parity of traditional and digital mediums caused Utopian Scholastic to first emerge. Amongst other things they discuss how Frasurbane acts as a base for the aesthetic and how the Eyewitness TV show replicated the style of DK Eyewitness books.
 
Links:
Pinterest board: https://www.pinterest.com/silentgeneration/utopian-scholastic/ 
Utopian Scholastic CARI Page 
Utopian Scholastic Aesthetics Wiki Page
Evan Collin’s Utopian Scholastic Are.Na Page
The Most Overlooked Aesthetic : Utopian Scholastic by Kat Online
Utopian Scholastic Designs from a Pre-9/11 World
The post in Global Village Coffeehouse and Suze Huldt’s comments
Peggy McNamara’s art website
Ship With Butterfly Sails by Salvador Dali 
DK Eyewitness Intro 
The Making of Eyewitness
Get Lit: Grown-Up Book Fair
 
Artwork:
The Arts in Education Poster
 
Recorded on 5/18/2025

Ep. 71: IKEA [TEASER]

Full episode available on Patreon: https://www.patreon.com/SilentGeneration 
 
On this week’s episode of Silent Generation the boys discuss what makes IKEA one of Joseph’s favorite companies. They begin by briefly summarizing how IKEA was founded by Swedish entrepreneur Ingvar Kamprad in 1943 before detailing the various innovations that made it successful (the showroom model, flat packing, and self-assembly). They then talk about how IKEA acts as a point of cross-cultural exchange between Sweden and the United States through its furniture and food products. Amongst other things they discuss how IKEA just released their largest premium collection ever and may be experiencing the effects of premiumization, how IKEA was a pioneer in using recycled materials but is still responsible for 1% of the world’s annual wood consumption, and how IKEA has eight categories of consumers that they cater to but most strongly appeals to people in their 20s. 
 
Links:
Everyday Tastes from High-Brow to Low-Brow, 1949
Everyday Tastes from High-Brow to Low-Brow, Modern Interpretation
Hacking IKEA - 99% Invisible 
IKEA - Acquired Podcast
IKEA Museum
House Perfect by Lauren Collins
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings by Laura McQuarrie 
At what age do people stop shopping at Ikea? by Zachary Crockett
What's New at IKEA | IKEA's New LUXURY Collection!
Why You Might Want To Throw Away Your Black Kitchen Utensils and Takeout Containers by Christine Byrne 
These Ugly Big Box Stores are Literally Bankrupting Cities - Not Just Bikes
 
Artwork:
IKEA Store in Yokohama, Japan
Jmho, CC0, via Wikimedia Commons
 
Recorded on 5/12/2025

Ep. 70: Scene Kids

Scene is a youth subculture that evolved from emo in the mid to late 2000s. Members of the subculture were typically referred to as “scene kids”, but scene kids with large online followings were also referred to as “scene queens” or “scene kings.” On this week’s episode of Silent Generation, Joseph and Nathan begin by sharing their theory that scene spread in a diffuse manner throughout exurbia (particularly in the Sun Belt) due to early social media sites like Myspace. They then detail the elements of scene fashion (brightly colored hair, heavy eyeliner, skinny jeans, band tees, kandi bracelets, and cartoon characters) before examining notable scene queens like Kiki Kannibal, Ambrehhh Is Dead, and Vanna Venom. Amongst other things they discuss how scene kids would act performatively hyper in the way that emo kids would act performatively sad, how Warped Tour’s lineup reflected the wide range of musical genres scene kids liked (metal, EDM, crunkcore), and how modern Zoomers and TikTok influencers have reinterpreted scene through scenecore. 
 
Links:Scene Kids Pinterest board: https://www.pinterest.com/silentgeneration/scene-kids/ “Scene Kids” on Google TrendsFrom Hardcore to Harajuku: The Origins of Scene Subculture by Ethan StewartThe comprehensive guide to scene culture (from a former scene kid) // video essay by SaoirseThe Scene Queens Of Myspace: Web’s First Ever Stars (2000s Guide) by Vitalyspaceeveryday hair&makeup routine by Ambrehhh Is DeadKiki Kannibal: The Girl Who Played With Fire by Sabrina Rubin ErdelyKiki Kannibal’s necklacesScene Wolf - Know Your MemeScene Nostalgia/ fuckyeah2012From a real 2000-2010s former scene girl.. (w/ proof pix and playlist - Reddit postFreaxx - brokeNCYDEAlcohol - Millionaires23 Former Scene Kids From The '00s Who Glowed The Heck Up by Anna KopskyHow zoomers think skinny jeans look vs. how millennials think skinny jeans look
 
Artwork:Ambrehhh Is Dead
 
Recorded on 5/5/2025

Ep. 69: Vernacular Architecture w/ Brick of Chicago

Vernacular architecture is architecture that uses local materials and traditional techniques to construct buildings without the guidance of licensed architects. It is surprisingly common in the United States despite the country's young age, including in cities like Chicago. This week the boys are joined by Will Quam, the founder of walking tour company Brick of Chicago, to discuss Chicago's rich vernacular traditions and building types. Amongst other things they discuss how the Great Chicago Fire led to the proliferation of brick architecture throughout the city, how Chicago produced over a billion common bricks per year at the peak of brick production, how many of the city's two and three flats were built using "plan books,"  and how the city has a "bungalow belt" of bungalow homes that were built in the 1920s. 
 
Links:Brick of Chicago website - https://www.brickofchicago.com/ Brick of Chicago - Instagram PageArchitecture Without Architects by Rusofsky BernardVernacular Architecture by Henry GlassieOut of the Loop: Chicago Vernacular Architecture ForumChicago Vernacular ArchitectureThe Chicago Workers Cottage InitiativeAre Two-Flats Only A Chicago Thing? Why These Uniquely Chicago Homes Have Thrived For A Century by Kelly BauerHow bungalow-y is the Bungalow Belt? by Daniel Kay HertzAfter design competition, architect will get to build vision for new Chicago two-flat by Sara FreundEven the Moon Has a Dark Side: A Critical Look at Vernacular Architecture by Sanjoy Mazumdar
 
Artwork:Provided by Will Quam
 
4/28/2025

Ep. 68: Historical Dressing & Reenactment [EXTENDED TEASER]

Full episode available on Patreon: https://www.patreon.com/SilentGeneration
 
Historical dressing refers to the act of wearing clothing that is authentic to a specific time period, while historical reenactment refers to the act of recreating past events (such as battles). These two overlapping activities and communities have much in common but are rarely analyzed together. On this week’s episode of Silent Generation, Joseph and Nathan begin by considering the psychological motivations behind historical dressing and reenactment. They then detail the various types of historical reenactment, where to buy reenactment clothing and supplies, and why some people chose to wear historical clothing daily. Amongst other things they discuss how “farb” is used as a pejorative term to describe inauthentic reenactors, how tailors like The Progressive Tailor hand stitch their clothing, how Dandy Wellington popularized the phrase “vintage style, not vintage values,” and what the debate around vintage values in the community really means. 
 
Links:
I was obsessed with the mid 19th century as kid Blunderyears post 
Uniforms: Why We Are What We Wear by Paul Fussell
The Grenadier Company
The Grenadier Company’s crashing out Instagram post
The Ragged Victorians – The Great Unwashed
The Milwaukee Vintage Style Society 
Deer Hunting in the Oregon Cascades, circa 1925.
The Progressive Tailor - Instagram Page
The Progressive Tailor - Facebook Page
Pinsent Tailoring - https://www.pinsenttailoring.co.uk/ 
Pinsent Tailoring - Instagram Page
Dandy Wellington - Instagram Page
Mistress Pennywhistle - Instagram Page
What We Each Wear in a Week: 3 Daily Historical Fashion Wearers
‘I don’t see jeans in my future’: the people who wear complete historical dress – every day by Ammar Kali
Victorian Era Couple Live Like It's The 19th Century
Millennial Lives His Life In Victorian Era
This woman lives every day like it’s 1958
This man lives every day like it's 1965
The Meaning of ‘Vintage Style, Not Vintage Values’ in the Modern Age by Lena Bramsen
Fashion-focused Jan. 6 rioter who snapped selfies with Roger Stone and white supremacist arrested thanks to Instagram: Feds by Brandi Buchman
 
Artwork:
Farb
 
Recorded on 4/22/2025

Ep. 67: The World’s Fair

World’s fairs, now called World Expos, are large global expositions that exhibit the achievements of nations. They originally focused on industry and technology before shifting to a focus on cultural exchange and nation branding in the mid-20th century. On this week’s episode of Silent Generation, the boys go into a deep dive of several notable world’s fairs including the 1851 Great Exhibition in London, the 1893 World’s Columbian Exposition in Chicago, the 1904 Louisiana Purchase Exposition in St. Louis, The 1933 Century of Progress Exposition in Chicago, and the 1964 World’s Fair in New York City. They conclude the episode by talking about how and why the world’s fair has declined as a cultural institution. Amongst other things they discuss how the Ferris wheel was first invented for Chicago’s 1893 world’s fair, how the 1904 St. Louis world’s fair put over 1,000 Filipino people on display, how the Van Wyck Expressway was extended to provide access to the 1964 NYC world’s fair, and how the newest world’s fair just opened in Osaka, Japan this week. 
Links:What Was the Great Exhibition of 1851 by Steven BrindleFalsifying History by Destroying Cities - Stewart Hicks1500 Buildings Built in 3 Years - Louisiana Purchase Exposition 1904 - Auto DidacticLong-delayed DiCaprio/Scorsese serial killer film Devil in the White City back on track by Andrew PulverThe 1964 World’s Fair (1996)OSAKA EXPO 2025! All To Know Before You Go!Ticket presales, pavilion completion slow 1 month before Osaka ExpoExpo 2025 Osaka: 8 Must-See National PavilionsThe Fall of The Fair by Harry Swartout
Artwork:NY World's Fair 1964-1965 by PLCjrAttribution-NonCommercial 2.0 Generic
Recorded on 4/13/2025

Ep. 66: Metrosexuals

Metrosexual is a term first coined by British journalist Mark Simpson in 1994. It is a portmanteau of the words “metropolitan” and “heterosexual,” and it describes straight men who care about their personal style in a similar manner to gay men. The term only entered mainstream discourse in 2002 after Simpson “outed” David Beckham as metrosexual in his Meet the Metrosexual article. On this week’s episode of Silent Generation, Joseph and Nathan compare and contrast the metrosexual with similar cultural figures like the flâneur and the Yuppie. Amongst other things they discuss how the 2003 series Queer Eye for the Straight Guy functioned as “metrosexuality: the reality TV show,” how there was a “retrosexual” backlash against metrosexuality towards the later half of the 2000s, and how we might be experiencing the fifth wave of the “men move to cities and become more stylish” phenomenon in the present day. 
 
Links:Here Come the Mirror Men: Why the future is metrosexual by Mark SimpsonMeet the Metrosexual by Mark SimpsonMetrodaddy Speaks by Mark SimpsonForget new man. Now you're hetero, retro or metro by Mark SimpsonWho are you calling a metrosexual? Is it time to return to when 'men were men'? by Dave BesleyMetrosexuals - A Documentary (2004)What Is a Metrosexual? The 2003 Trend That Came With the Success of ‘Queer EyeAre You a Heterosexual Male Diva? By David CrunkThe Rise of the Brosexual by Megan CollinsDiscussing Menswear as a Woman by Ash Callaghan
 
Artwork:AI generated 
 
Recorded on 3/30/2025  

Ep. 65: Air Travel [TEASER]

Full episode available on Patreon: https://www.patreon.com/SilentGeneration
 
On this week’s episode of Silent Generation, Joseph and Nathan examine all things related to air travel. They begin with a historical deep dive that breaks air travel down into six distinct eras: the invention of aviation, the first golden age, WWII, the jet age, deregulation after 1978, and the modern era. The boys then go in several anecdotal directions, reminiscing about the airlines of yesteryear (Pan Am and TWA) and the decline of in-flight service. Amongst other things they discuss how the Airline Deregulation Act of 1978 caused airlines to begin competing on price instead of service, how Southwest recently got rid of their two free checked bags policy, how Pan Am used to serve passengers beluga caviar, and how the TWA Hotel in NYC gives modern people the opportunity to experience Jet Age luxury.
 
Links:
The Case For Santos Dumont
The Wind Rises (2013)
Airlines’ Secret Scheme to Keep Airfare Prices High
Boeing: How much trouble is the company in? by Theo Leggett 
Passengers evacuate onto wing of American Airlines plane after engine catches fire at Denver airport by Pete Muntean and Alexandra Skores
Fury as Southwest Airlines puts an end to one of its most popular perks by Ben Shimkus
Goodbye to ‘bags fly free’ on Southwest Airlines, the last freebie in America by Leslie Joseph
Matt Stoller: How To Fix The Airline Industry's Structural Problems
The Rise And Fall Of Pan Am
Come Fly With Me: The Story of Pan Am (2011, BBC Documentary)
The meme about galas
Joseph Meeting Griz from 30 Rock
Joseph on a cargo plane
Woman strips naked and walks screaming down the aisle on Southwest flight to Phoenix by Terry Dickerson
Whitneylynn1 (Instagram Evangelist) 
You’re Crazy For Taking the Bus by Johnathan Richman
Artwork:
TWA Convair 880 Lounge Publicity Photo
San Diego Air and Space Museum Archive, Public domain, via Wikimedia Commons
 
Recorded on 3/20/2025

Ep. 64: Whimsicraft w/ Evan Collins

Whimsicraft is an aesthetic that flourished from the mid 1980’s to the mid 1990’s that is composed of saturated colors, celestial symbols, heavy patterns, and handmade crafts. It describes “things you would see at an art fair in 1994” and it is “the aesthetic of the 'fun quirky artsy aunt' character in 90s media.” The aesthetic was first identified by Evan Collins, one of the founding members of the Consumer Aesthetics Research Institute, who is the guest for this week’s episode. Joseph and Nathan begin by interviewing Evan about his history with CARI before diving into an exploration of Whimsicraft. Amongst other things they discuss how the art teacher depicted in Ghost World is emblematic of the wacky ‘90s art teacher trope, how the intro for the HBO kids Original series Crash Box demonstrates the darker found object subaesthetic of Whimsicraft, and how the Cows on Parade art event in the Summer of 1999 served as the culmination of the Whimsicraft ethos and aesthetic. 
 
Links:
Whimsicraft Pinterest board: https://pin.it/2RP8NSgW3 
Evan’s Whimsicraft Are.na: https://www.are.na/evan-collins-1522646491/whimsicraft
Evan’s Consumer Aesthetics Research Institute Patreon page
Evan’s Bluesky
Whimsicraft CARI page
Whimsigothic CARI page
Whimsicraft by hellomynamesjon
Whose art teacher died in Ohio?
Mix It Up! All About Courtly Check from MacKenzie-Childs
Victoria Mckenzie-Childs’ Youtube account
Victoria MacKenzie-Childs shows her Kitchen
Harriet The Spy (1996) wind chime garden scene
Crashbox (1999) intro
Cows On Parade Chicago 1999
Cows Milked for All Their Worth
 
Artwork:
Bazaar Bizzoso Entrance - Atlanta, GA (1993)
 
Recorded on 3/9/2025